For Indian direct equity investors

Stop holding
on hope.
Hold on evidence.

Your research gets you into a stock. Stockport helps you know exactly when to exit or hold — with pre-set conditions, not in-the-moment emotion.

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See how it works →
🔍
CDSL — Quarterly Review
Q1 2026 · Thesis check due
Active demat accounts
↑ 12% YoY
Market share
73% → 69%
Exit conditions — set at entry
Market share falls below 60% for 2 consecutive quarters
Competing exchange launches with 30%+ lower pricing → watch closely
EBITDA margins sustained above 55% → core thesis intact
✓
Verdict — Hold Thesis intact. Market share dip within tolerance. No exit condition triggered.
🇮🇳 Built for Indian direct equity investors
🔒 Decide before the market moves
📊 No stock tips. No recommendations.
⚡ SEBI compliant — not a research analyst
The real problem

Most investors lose money
at the exit — not the entry.

The research is good. The thesis is solid. But when the market moves, the decision falls apart. Here's why.

📉

You sell your winners too early

A stock dips 20% after a good quarter. You panic and exit. Six months later it's at a 3-year high. The thesis never broke — your nerve did.

📎

You hold your losers too long

The thesis broke a year ago. But you're anchored to your buy price. You keep hoping it'll recover instead of asking: would I buy this today?

🧠

You have no exit conditions written down

When did you last define — before buying — the specific conditions that would make you sell? Most investors never do. So every exit is improvised.

30–50%
Less returns earned by retail investors vs the market average — mostly due to bad exit timing
<5%
Of investors have written exit conditions set before they buy a stock
1 page
Is all you need: why you own it, what would make you sell, and 2–3 KPIs to track. Stockport makes this automatic.
How Stockport works

Three outcomes.
One system.

Stockport isn't a tracker. It's a decision framework that forces you to define — in advance — the conditions that drive every hold, trim, or exit.

1

Know exactly when to exit — before emotion decides

Write your exit conditions when you're clear-headed — before you own the stock. Set 3–5 specific, measurable triggers. When one fires, you execute. No deliberation. No second-guessing. The decision is already made.

2

Build the conviction to hold your winners longer

Conviction isn't blind faith — it's knowing exactly why you own a stock and tracking whether that reason still holds. When the price dips, you check your conditions. If none are triggered, you hold. The conviction is evidence-based, not hope-based.

3

Systematically churn your losers before they hurt you

Every quarter, Stockport surfaces holdings where the thesis has weakened or a trigger has been approached. You review against your pre-set conditions — not against today's price — and make a clean decision to hold, trim, or exit.

Exit conditions · CDSL
What would make you sell?
Market share falls below 60% for 2 consecutive quarters → exit full position
Depository income grows below 8% CAGR for 3 years → re-evaluate thesis
EBITDA margin sustained above 55% → thesis intact, hold
Account growth above 10% YoY → core demand holding
Locked at entry · Mar 2025
These conditions were written before buying, when the thesis was clear. They don't change with price.
The post-buy journey

Every other tool is built for the buy.
Stockport is built for everything after.

1
Entry

You buy a stock

You've done your research. You have conviction. You buy. Then — every other tool stops here.

2
Setup

Set your thesis & exit conditions

Write your one-line thesis. Define the 3 conditions that would make you sell. Set 2–3 KPIs to track quarterly. Done in 10 minutes.

3
Review

Quarterly thesis check

Each quarter: is the thesis intact? Have your KPIs held? Has an exit condition been triggered? A structured 5-minute review replaces anxious price-watching.

4
Decision

Hold, trim, or exit — with clarity

Your verdict is driven by evidence, not price charts. Hold because the thesis is intact. Exit because a condition fired. Never because you're scared.

Honest positioning

Stockport is not for everyone.

    ✅ Built for you if you…

  • ✅Hold 5–20 direct equity positions
  • ✅Have been burned by a bad exit — either too early or too late
  • ✅Do your own research but make emotional decisions under pressure
  • ✅Want to hold your winners longer but don't know when enough is enough
  • ✅Think long term but act short term when prices move

    ❌ Not for you if you…

  • ❌Want stock recommendations or tips
  • ❌Trade F&O or intraday
  • ❌Invest only in mutual funds or ETFs
  • ❌Want more charts and technical analysis
  • ❌Are looking for a P&L tracker or broker dashboard
V
"I sold Alpex Solar after a bad quarter. Watched it double over the next 8 months. The thesis never broke — I just hadn't written down what 'broke' actually meant. I built Stockport to never make that mistake again."
Vikas
Founder, Stockport · Direct equity investor · Former co-founder, Vahak

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Indian direct equity investors only · No credit card · No stock tips